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| ⚫ | [[File:The Spice Trade|video|right|335px]]'''''The Spice Trade''''' is a 2015 [[Jack in the Box]] commercial advertising the [[Black Pepper Cheeseburger]]. Directed by [[Vince Gilligan]], the commercial features [[Jack Box]] continuing on his "legendary quest" for better ingredients, previously established in ''[[New Journey]]''. It was one of the first commercials of the [[2015 soft reboot]]. |
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| − | [[File:Jack_in_the_Box_Commercial_–_Black_Pepper_Cheeseburger_–_“The_Spice_Trade”|video|right|335px]] |
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| + | ==Synopsis== |
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| − | {{stub}} |
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| + | Jack Box rides a motorcycle down a hill in a Mongolia-like desert locale. Stirring orchestral music is heard. An unseen deep-voiced narrator intones, "On his legendary quest, Jack searched the globe for an irresistible spice, rich with history and lore. A flavor coveted by kings and sultans." Jack comes upon two locals walking along a road and shows them a tattered photograph. They point him in the right direction. He continues on his way. |
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| + | Jack holds up the photograph and examines it closely. We see the photograph is of an elderly spice trader sitting near a camel by a tent. He puts down the photograph and we see the actual spice trader and his camel are posed in the exact same way; the only change is that a satellite dish has been added to the tent. The narration continues: "He pushed onward, until at last, he'd found it: exotic black pepper." The spice trader grabs a handful of the black pepper and lets the spice flow. |
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| ⚫ | '''''The Spice Trade''''' is a 2015 [[Jack in the Box]] commercial advertising the [[Black Pepper Cheeseburger]]. Directed by [[Vince Gilligan]], the commercial features [[Jack Box]] continuing on his "legendary quest" for better ingredients, previously established in ''[[New Journey]]''. It was one of the first commercials of the [[2015 soft reboot]]. |
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| + | Jack looks at the scene with a conflicted expression. We see a closeup of the black pepper. Jack looks back at his motorcycle. Narrator: "Jack knew what he had to do: trade his most beloved possession." Jack is then seen riding the camel with black pepper piled high. The spice trader rides the motorcycle, cheering happily. |
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| ⚫ | |||
| + | Jack continues riding the camel. The camera pans and reveals the previously unseen narrator in the foreground, dressed in a Jack in the Box uniform and holding a tray with the Black Pepper Cheeseburger, fries, and a Dr. Pepper-labeled soft drink. "And that's how far Jack went to bring you the Black Pepper Cheeseburger," he says, looking directly at the viewer. A napkin flies away in the wind. |
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| + | |||
| + | B-roll footage of the Black Pepper Cheeseburger is shown as a second narrator describes the product: "Black pepper cheese and peppercorn mayo. The Black Pepper Cheeseburger. Taste it, before it's gone." |
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| + | |||
| + | The final shot shows the Jack in the Box logo superimposed over Jack continuing to ride the camel. |
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| + | ==Alternate version== |
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| + | A shorter, 30-second version of the commercial was made. |
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| + | <gallery> |
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| + | File:Jack in The Box The Spice Trade |
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| + | </gallery> |
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| + | |||
| + | ==Gallery== |
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| + | <gallery> |
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| + | SpiceTrade01.jpg |
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| + | SpiceTrade02.jpg |
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| + | SpiceTrade03.jpg |
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| + | SpiceTrade04.jpg |
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| + | SpiceTrade05.jpg |
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| + | SpiceTrade06.jpg |
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| + | SpiceTrade07.jpg |
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| + | SpiceTrade08.jpg |
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| + | SpiceTrade09.jpg |
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| + | SpiceTrade10.jpg |
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| + | SpiceTrade11.jpg |
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| + | SpiceTrade12.jpg |
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| + | SpiceTrade13.jpg |
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| + | SpiceTrade14.jpg |
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| + | SpiceTrade15.jpg |
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| + | SpiceTrade16.jpg |
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| + | SpiceTrade17.jpg |
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| + | </gallery> |
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| + | |||
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* Bert Matias as Spice trader on motorcycle<ref name="iSpot">[https://www.ispot.tv/ad/73s5/jack-in-the-box-black-pepper-cheeseburger-the-spice-trade iSpot.tv]</ref> |
* Bert Matias as Spice trader on motorcycle<ref name="iSpot">[https://www.ispot.tv/ad/73s5/jack-in-the-box-black-pepper-cheeseburger-the-spice-trade iSpot.tv]</ref> |
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* [[Walker Roach]] as Primary voice and on-camera spokesperson<ref name="iSpot" /> |
* [[Walker Roach]] as Primary voice and on-camera spokesperson<ref name="iSpot" /> |
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| + | |||
| + | ==Behind the scenes== |
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| + | The commercial was directed by Vince Gilligan, best known as the creator of the television series ''Breaking Bad'', who claimed the project challenged him "with a new type of short-form storytelling."<ref>Jack in the Box press release. [https://www.qsrmagazine.com/news/jacks-unveils-new-items-ad-breaking-bad-director Jack's Unveils New Items With Ad By Breaking Bad Director]. QSR magazine. May 28, 2015.</ref> |
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==References== |
==References== |
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Revision as of 20:37, 3 August 2022
The Spice Trade is a 2015 Jack in the Box commercial advertising the Black Pepper Cheeseburger. Directed by Vince Gilligan, the commercial features Jack Box continuing on his "legendary quest" for better ingredients, previously established in New Journey. It was one of the first commercials of the 2015 soft reboot.
Synopsis
Jack Box rides a motorcycle down a hill in a Mongolia-like desert locale. Stirring orchestral music is heard. An unseen deep-voiced narrator intones, "On his legendary quest, Jack searched the globe for an irresistible spice, rich with history and lore. A flavor coveted by kings and sultans." Jack comes upon two locals walking along a road and shows them a tattered photograph. They point him in the right direction. He continues on his way.
Jack holds up the photograph and examines it closely. We see the photograph is of an elderly spice trader sitting near a camel by a tent. He puts down the photograph and we see the actual spice trader and his camel are posed in the exact same way; the only change is that a satellite dish has been added to the tent. The narration continues: "He pushed onward, until at last, he'd found it: exotic black pepper." The spice trader grabs a handful of the black pepper and lets the spice flow.
Jack looks at the scene with a conflicted expression. We see a closeup of the black pepper. Jack looks back at his motorcycle. Narrator: "Jack knew what he had to do: trade his most beloved possession." Jack is then seen riding the camel with black pepper piled high. The spice trader rides the motorcycle, cheering happily.
Jack continues riding the camel. The camera pans and reveals the previously unseen narrator in the foreground, dressed in a Jack in the Box uniform and holding a tray with the Black Pepper Cheeseburger, fries, and a Dr. Pepper-labeled soft drink. "And that's how far Jack went to bring you the Black Pepper Cheeseburger," he says, looking directly at the viewer. A napkin flies away in the wind.
B-roll footage of the Black Pepper Cheeseburger is shown as a second narrator describes the product: "Black pepper cheese and peppercorn mayo. The Black Pepper Cheeseburger. Taste it, before it's gone."
The final shot shows the Jack in the Box logo superimposed over Jack continuing to ride the camel.
Alternate version
A shorter, 30-second version of the commercial was made.
Gallery
Cast
- Bert Matias as Spice trader on motorcycle[1]
- Walker Roach as Primary voice and on-camera spokesperson[1]
- Scott Netzel as Voice Over[1]
Behind the scenes
The commercial was directed by Vince Gilligan, best known as the creator of the television series Breaking Bad, who claimed the project challenged him "with a new type of short-form storytelling."[2]