Sri-Ra-Cha
Sri-Ra-Cha is a 2014 Jack in the Box commercial advertising the Spicy Sriracha Burger.
Contents
Synopsis[]
A construction worker takes a bite out of the Spicy Sriracha Burger. "Love this new sir-a-cha burger," he says. Jack Box, sitting next to him on a pickup truck, corrects him on the pronunciation of "sriracha," but the construction worker again stumbles. After a few more tries, Jack asks him to watch how he says it. In a closeup shot, Jack slowly enunciates "sriracha," but his trademark red smile does not move. The construction workers stares, confused. "That's not helping," he says.
The commercial cuts to b-roll footage of Spicy Sriracha Burger. As the narrator tries to talk about the creamy sriracha sauce, he too stumbles on the pronunciation before going "whatever it's called."
Cast[]
- Jack Box - Rick Sittig (voice)
- Construction worker - Josh Davis[1]
Notes[]
- Sri-Ra-Cha echoes a previous commercial, Chipotle, in which Jack is the one with difficulty pronouncing a foreign word.
