Jack in the Box Wiki
Advertisement
Sri-Ra-Cha

Sri-Ra-Cha

Sri-Ra-Cha is a 2014 Jack in the Box commercial advertising the Spicy Sriracha Burger.

Synopsis[]

A construction worker takes a bite out of the Spicy Sriracha Burger. "Love this new sir-a-cha burger," he says. Jack Box, sitting next to him on a pickup truck, corrects him on the pronunciation of "sriracha," but the construction worker again stumbles. After a few more tries, Jack asks him to watch how he says it. In a closeup shot, Jack slowly enunciates "sriracha," but his trademark red smile does not move. The construction workers stares, confused. "That's not helping," he says.

The commercial cuts to b-roll footage of Spicy Sriracha Burger. As the narrator tries to talk about the creamy sriracha sauce, he too stumbles on the pronunciation before going "whatever it's called."

Cast[]

Notes[]

  • Sri-Ra-Cha echoes a previous commercial, Chipotle, in which Jack is the one with difficulty pronouncing a foreign word.

References[]

Advertisement