Jack in the Box Wiki

Santa is a 1997 Jack in the Box commercial.[1] One version of the commercial advertises Jack's Biggest Texas Burger, another version advertises Jack's Biggest Burger,[2] and a third version advertises the Bacon Ultimate Cheeseburger.[3]


An irate Santa Claus bursts into Jack Box's office and walks up to his desk, demanding to talk with him. A harried female assistant insists she tried to stop him. Jack looks up from a newspaper and nonchalantly asks, "What's up, Santa?" Santa explains it's his new burger. "Huge, isn't it?" replies Jack. B-roll footage of the burger plays as Jack describes it, proclaiming it his biggest burger. Santa says he bought one burger - "one!" he emphasizes - for forty elves, "and they're so full we're already behind schedule!"

The commercial cuts away to a male elf sitting on the floor of Santa's workshop, who rubs his bulging stomach and says "oh yeah." The lower half of a female elf can be seen sitting on a trunk clutching a milkshake with her legs.

Santa begins to leave Jack's office, warning him that his biggest burger could jeopardize Christmas.

In a white void, a bag labeled with the name of the burger falls from above (in Jack's Biggest Texas Burger and Jack's Biggest Burger versions, it's an extra-large bag that's bigger than the frame; in the Bacon Ultimate Cheeseburger version it's a normal-sized bag that crashes through the surface), followed by a bag with the Jack in the Box logo.

Jack yells down the hallway from his doorway, "that burger was never meant for elves!"


  • Santa Claus's concern over the size of Jack's burgers was well-founded. Four years prior to the commercial, the large-sized Monster Burger had lead to an outbreak of E. coli.



  1. YouTube description: "This was pulled off an old VHS of recorded television from November or early December in 1997 around the Austin, TX area. This was determined because there were advertisements for Scream 2 showing in theaters mid-December on this tape." <https://www.youtube.com/watch?v=tsiN0pemR7g>
  2. "Jack in the Box - Commercials (1995-2005) Volume 1." YouTube, uploaded by The Duke Mitchell Film Club, 21 May 2021, <https://youtu.be/4iu_M5nJFUg?t=1252>.
  3. "Jack in the Box commercials - back when Jack was funny and fresh." YouTube, uploaded by skctsmith, 7 Dec. 2012, <https://youtu.be/K8CTBk-lx9k?t=348>.