Jack in the Box Wiki

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Richard "Rick" Sittig is an American actor, director, producer, writer, singer, voice artist, and comedian.

Sittig founded Secret Weapon Marketing and led the company as creative director. He is best known as the creator of the Jack Box Universe and the voice of Jack Box. Sittig is one of the ad industry's most successful commercial directors.

Early life[]

Sittig was born Richard Sittig. He was raised in a small town in Illinois.[1]

He studied economics and finance at USC, where he took a class marketing and fell in love with the process.[2]


Sittig began his advertising career by offering his services for free to a small agency.[1]

Later, as an associate creative director at Della Femina, Travisano & Partners, Sittig was one of the creators of the Joe Isuzu campaign, which was awarded a first-prize Gold Lion at the International Advertising Film Festival in 1987.[3][4] At DDB Chicago, Sittig created the Energizer Bunny campaign in 1989, which was inducted into the Clio Hall of Fame in 2002.[5][1]

He was later hired by Chait / Day (now TBWA / Chiat / Day), where he quickly rose through the ranks to become executive director.[1] While at Chiat / Day, Sittig proposed the Jack campaign for Jack in the Box, which had yet to recover from fallout over the 1993 E. coli outbreak. He directed the first commercial "Jack's Back" and has directed every subsequent commercial in the series. It has since become the longest running fast food commercial campaign with over 400 commercials at an average of 22 per year.

Sittig founded his own agency called Secret Weapon Marketing after the Jack in the Box contract ended at Chiat / Day.

Considered the "gatekeeper" of the character, Sittig has been called "the font of Jack's continuity" and is given a lot of autonomy from Jack in the Box.[6]

In August 2015, it was announced Jack in the Box and Secret Weapon Marketing had ended their business relationship.[7] In a letter to "Jack" posted on Facebook, Sittig said "it was a great ride together."

Personal life[]

Sittig went by the nickname "Dick" for decades until he switched to Rick after an encounter with Meat Loaf.[8]

According to a random person on the Internet, he is "surprisingly a hardcore righty / libertarian and gives out small gold bars to his employees at the Xmas parties."[9]

Awards and nominations[]

  • 1987 - Gold Lion (Joe Izusu campaign)
  • 2002 - Clio Hall of Fame (Energizer Bunny campaign)