Popcorn

Jack in the Box Commercial (2010) - Popcorn - 3 for $3

Popcorn is a 2010 Jack in the Box commercial advertising the "3 for $3" deal.

Description

Jack Box and his wife Cricket are at a movie theater buying a bucket of popcorn, two soft drinks, and licorice. A young, sullen cashier informs them the cost is $22.50. Jack is outraged, calling the price "insane." Cricket tries to get him to calm down, but Jack protests "it's not even a meal!" while the cashier remains silent and unapologetic. Jack extolls the virtues of his new "3 for $3" deal, where customers can pick "three tasty items" (the items shown in the B-roll footage are small fries, onion rings, a 20oz soft drink, a hamburger, a cheeseburger, a chicken sandwich, mini-churros, and an eggroll), allowing them to "fill up" for just $3 (plus tax). Later, Cricket and Jack are tearing up during their movie as a melodramatic score plays. Cricket notices Jack is crying and remarks he's "just a big softie." Jack, however, claims he is still sad about the popcorn ordeal as a single teardrop moves down his face.

Trivia

• This was the first commercial to feature actress Gillian Vigman in the role of Cricket Box. Laura Dunn had previously played the character for over 14 years. This re-casting evidentially confused some viewers, including editors on Wikipedia who observed Jack was with "a woman that did not resemble Cricket."

• The prop candy includes "Malt Duds," "Fine Vines," and what appears to be "Snow Balls."
• This one of the few commercials where Jack's face is animated.
• The 2010 commercial "Pick 3 for $3" is replaced with a 2014 commercial "Spicy Chicken Club Combo for $4.99", a remade in a HD format.

2010 Airing

Commercial First Aired: October 5, 2009

Commercial Last Aired: November 7, 2010

Aspect Ratio: 1.33:1 (Full Open Matte)

2014 Airing

Commercial First Aired: February 27, 2014

Commercial Last Aired: September 22, 2014

Aspect Ratio: 1.78:1 (High Definition Format)