Popcorn is a 2010 Jack in the Box commercial advertising the "3 for $3" deal. It originally aired from April 26, 2010 to December 20, 2010.
Jack Box and his wife Cricket are at a movie theater purchasing a bucket of popcorn, two soft drinks, and licorice. Tarek, a young, sullen cashier, informs them the cost is $22.50. Jack is outraged, calling the price "insane." Cricket attempts to calm him down, but Jack protests "it's not even a meal!" while Tarek remains silent and unapologetic. Jack extolls the virtues of his new "3 for $3" deal, where customers can pick "three tasty items" (the items shown in the B-roll footage are small fries, onion rings, a 20oz soft drink, a hamburger, a cheeseburger, a chicken sandwich, mini-churros, and an eggroll), allowing them to "fill up" for just $3 (plus tax). Later, Cricket and Jack are tearing up during their movie as a melodramatic score plays. Cricket notices Jack is crying and remarks he's "just a big softie." Jack, however, claims he is still sad about the popcorn ordeal as a single teardrop moves down his face.
An alternate version of Popcorn aired in 2014 to advertise the Spicy Chicken Club Combo. It aired from August 2014 to September 22, 2014. This version of the commercial was reformatted to accomodate a widescreen aspect ratio.
|The commercial opens at a movie theater concession stand. Tarek places a bucket of popcorn on the counter.|
|Tarek||That will be 22 dollars and 50 cents.|
|Jack||$22.50? That's insane!|
|Jack||What? It's not even a meal.|
|The scene cuts to b-roll footage as Jack continues.|
|Jack||(Narrating:) I mean, right now at my place you can pick 3 for $3. People can pick three tasty items including my new fries, and fill up for just three bucks!|
|Jack and Cricket cry as they watch a movie.|
|Cricket||(Sniffling:) Awww, you're just a big softie.|
|Jack||Nah. I'm still sad about the popcorn.|
|(Cut to: White Background)
(Title Card: Pick 3 for $3)
(Slogan After Title Card Eaten: Eat It. Any Time.)
- This was the first commercial to feature actress Gillian Vigman in the role of Cricket Box. Laura Dunn had previously played the character for over a decade. This re-casting evidentially confused some viewers, including editors on Wikipedia who observed Jack was with "a woman that did not resemble Cricket."
- The prop candy includes "Malt Duds," "Fine Vines," and what appears to be "Snow Balls."
- This one of the few commercials where Jack's face is animated.