Jack in the Box Wiki

Jack in the Box Commercial (2010) - Popcorn - 3 for $3

Popcorn is a 2010 Jack in the Box commercial advertising the "3 for $3" deal. It originally aired from April 26, 2010 to December 20, 2010.


Jack Box and his wife Cricket are at a movie theater purchasing a bucket of popcorn, two soft drinks, and licorice. Tarek, a young, sullen cashier, informs them the cost is $22.50. Jack is outraged, calling the price "insane." Cricket attempts to calm him down, but Jack protests "it's not even a meal!" while Tarek remains silent and unapologetic. Jack extolls the virtues of his new "3 for $3" deal, where customers can pick "three tasty items" (the items shown in the B-roll footage are small fries, onion rings, a 20oz soft drink, a hamburger, a cheeseburger, a chicken sandwich, mini-churros, and an eggroll), allowing them to "fill up" for just $3 (plus tax). Later, Cricket and Jack are tearing up during their movie as a melodramatic score plays. Cricket notices Jack is crying and remarks he's "just a big softie." Jack, however, claims he is still sad about the popcorn ordeal as a single teardrop moves down his face.

Alternate version[]

An alternate version of Popcorn aired in 2014 to advertise the Spicy Chicken Club Combo.[1] It aired from August 2014 to September 22, 2014. This version of the commercial was reformatted to accomodate a widescreen aspect ratio.


The commercial opens at a movie theater concession stand. Tarek places a bucket of popcorn on the counter.
Tarek That will be 22 dollars and 50 cents.
Jack $22.50? That's insane!
Cricket Jack...
Jack What? It's not even a meal.
The scene cuts to b-roll footage as Jack continues.
Jack (Narrating:) I mean, right now at my place you can pick 3 for $3. People can pick three tasty items including my new fries, and fill up for just three bucks!
Jack and Cricket cry as they watch a movie.
Cricket (Sniffling:) Awww, you're just a big softie.
Jack Nah. I'm still sad about the popcorn.
(Cut to: White Background)

(Title Card: Pick 3 for $3)

(Slogan After Title Card Eaten: Eat It. Any Time.)

(URL: jackinthebox.com)


  • The prop candy includes "Malt Duds," "Fine Vines," and what appears to be "Snow Balls."
  • This one of the few commercials where Jack's face is animated.



Behind the scenes[]

This was the first commercial to feature actress Gillian Vigman in the role of Cricket Box. Laura Dunn had previously played the character for over a decade. This re-casting evidentially confused some viewers, including editors on Wikipedia who observed Jack was with "a woman that did not resemble Cricket."


  1. iSpot.tv
  2. "Tarek Zaher - Jack in the Box." YouTube, uploaded by DDO Artists Agency, 26 Aug. 2014, <https://www.youtube.com/watch?v=wirnx8E7Mx0>.