Jack in the Box Wiki

Jack I. Box is the founder, chairman, and ad spokesman for Jack in the Box. He is the modern incarnation of the company's longtime mascot Jack.

Early life[]

Jack as a freshman in high school

Jack was born on May 16[1] on a cattle ranch in Colorado.[2] He attended Ball State University in Muncie, Indiana. At one point in high school, he was crushed on by a girl and had an arch-rival named Brock Anderson.

He had dreams to become an astronaut and even passed all the tests.[3]


Jack in the Box[]

Jack later moved to California,[2] where he founded Jack in the Box (presumably in 1951 to match the real-world founding,[4] but it is unknown whether this is canon). He took orders from atop drive-thru speaker boxes.[1]

He was fired (literally) by the company's board of directors in 1980. He nevertheless recuperated from his injuries and underwent plastic surgery.[5]

In 1995, he regained his position as the "rightful head" of Jack in the Box.[6] His first act as CEO was to firebomb the company boardroom.[5] It is unknown if any board directors were killed. He made a series of changes to the company's business practices, including spending millions to improve kitchens[7] and initiating a "we don't make it 'til you order it" policy.[8]

In February 2009, Jack was hit by a bus and ended up in a coma. His second-in-command Phil volunteered to take his place and planned to change the company name to "Phil in the Box." Upon hearing the news, Jack instantly woke up and began to strangle Phil in anger and then demanded to have his pants be found since he has work to do.[9]

In February 2017, his e-mail account was hacked by a group of hackers who publicly leaked their findings on a website called Jackileaks.

Managerial style[]

As CEO, Jack is known for firing employees on the spot if they suggest he "jack up" the price of a Jumbo Jack, make a bad marketing decision, or eat a pancake version of his face in front of him.

He also zealously defends his company's products against criticism. He once accosted a man named Brad Haley who had called the restaurant "Junk in the Box" and forced him to try his food.

He cares deeply about the well-being and safety of his customers and values their input. He once gave two intoxicated customers a ride home and offered to provide free chicken nuggets to victims of an alleged "nugging." He personally checks suggestion boxes at his restaurants.

Most if not all Jack in the Box locations feature a framed portrait of Jack labeled "Our Founder," which is highly unusual for a fast food restaurant. Some locations also have a parking space reserved for him.


After being fired from Jack in the Box in 1980, Jack became a rock guitarist. By 1989, he was performing with the rock band Meat Riot, which produced a one-hit wonder called "Hot Mess," which is also how he met his wife.[10] According to his MySpace profile, his guitar playing "was messing with my burger-flipping hand," so he gave it up.[2]

He listens to Kanye West, a fact he requested be added to this wiki.[11]


Jack unsuccessfully ran for president in 1996 on a pro-milkshake platform.[12] He beat out Bill Clinton, Bob Dole, and Dogbert in a national independent Virtual Vote poll; no recounts were required.[1] Jack is influential in politics, having the ear of the president.[13] In 2009, he became a part-time ambassador to the Bahamas.[14]


Jack became the owner of a professional football team called the Carnivores in 2001.[15]

Personal life[]

Jack and his wife Cricket.

Jack met his future wife Cricket at a 1989 Meat Riot concert in Oakland, California.[10] The couple renewed their vows in 2009.[16] They have a young son named Jack, Jr.. Cricket was pregnant with a second child during the 2016 "Brunchfast" campaign;[17] this is presumably Jack's unnamed daughter, with whom he shares inspirational quotes.[18]

Jack owns nine houses,[19] at least one of which features a full-service Jack in the Box restaurant in lieu of a kitchen.

Known family members[]

Known pets[]


Jack plays in celebrity poker tournaments. He became champion in 2005.[25]

Jack and his son were spotted at the Los Angeles Lakers games.[26]

He has tried his hand at poetry.[27]


Jack has the appearance of a typical adult human male, with the exception of his huge round white head, blue dot eyes, black pointy nose (inherited from Nana Box), and a linear red smile. He is mostly seen wearing his yellow clown cap, and a business suit. According to Jack's California driver's license, he is 6'8" (without the hat) and weighs 195 lbs.[1] Flashback footage of him has revealed that he used to have brown hair.[28] During a 2018 scuffle, Martha Stewart managed to remove his nose. No blood spurted out, and it was easily re-applied,[29] indicating that the nose may have magnetic properties.

In a 2018 Reddit AMA, Jack credited his youthful appearance to "Curly fries. Lots and lots of curly fries,"[30] and claimed his trademark yellow hat is actually part of his body [31].


  • 1997 Silver Medalist in the World Train-Outrunning Championships [32]
  • 2005 celebrity poker champion [25]
  • 2008 Regional Men's Health Club Racquetball Cup Most Improved Champion of the Universe [33]

Miscellaneous facts[]

  • Jack is fluent in Standard Mandarin, which he spoke in the 1999 television ad Titans.[1]
  • Jack's comeback story (charismatic founder ousted by board in the 1980s, returns in the 1990s and guides the company to a resurgence) is similar to that of the late Apple CEO Steve Jobs.
  • Jack's penchant for appearing in his company's commercials is similar to the late Wendy's founder Dave Thomas.
  • Two depictions of Jack's head, "AngryJack" and "HappyJack," were default emotes on the livestreaming site Twitch.[34] They were removed in April 2019.[35]
  • Jack's favorite colors are red and purple.[36]
  • One of Jack's favorite video games is Rocket League.[37]


Early life[]

Merchandise and paraphernalia[]

Bus accident and recovery[]


Behind the scenes[]

Advertising executive Rick Sittig proposed the concept of bringing back Jack in the Box's erstwhile clown mascot Jack and reimagining him as a businessman.[38] Sittig would go on to voice the character and direct every commercial featuring him for the next two decades. In August 2015, Jack in the Box severed ties with Sittig and his agency.[39]

Jack Tate was one of an unknown number of actors who physically portrayed Jack.[40]

His head was constructed by the production company Anatomorphex out of fiberglass, aluminum and electronics. A miniature camera hidden in the tip of the nose provides video to special goggles worn by the actor.[41]


  1. 1.0 1.1 1.2 1.3 1.4 Jack Facts
  2. 2.0 2.1 2.2 MySpace
  3. Commercial compilation (2:39)
  4. About Us
  5. 5.0 5.1 Jack's Back (1995)
  6. Facebook timeline (1995)
  7. Commercial compilation (0:20)
  8. Commercial compilation (3:10)
  9. HangInThereJack website
  10. 10.0 10.1 Hot Mess (2013)
  11. Jack Box#7266. Jack's Late Night Discord. July 23, 2021. (screenshot)
  12. Commercial compilation (4:44)
  13. Jack in the Box Jumbo Deal Commercial 2008. Advertisement Mania
  14. Facebook timeline (2009)
  15. Carnivores (2001)
  16. Vows (2009)
  17. Jack in the Box: Brunchfast. David & Goliath.
  18. I always say to my daughter, "It's not how many times you fall it's how many times you take advantage of reasonable delivery prices once you're on the ground." - Jack Box on Twitter. November 27, 2018.
  19. Facebook post
  20. Jack Visits (2010)
  21. Family Resemblance (2012)
  22. Facebook photo
  23. Unknown title (2009)
  24. 24.0 24.1 I Love America (2011)
  25. 25.0 25.1 Facebook timeline (2005)
  26. Stunt Of The Week: Jack In The Box At The Lakers Game. CNBC. February 2011.
  27. JackiLeaks. February 7, 2017.
  28. Facebook photo (April 18, 2013)
  29. JACKvsMARTHA (2018).
  30. Reddit AMA (2018)
  31. Reddit AMA (2018)
  32. Facebook timeline (1997)
  33. Facebook timeline (2008)
  34. Twitch Emotes (archived version)
  35. Twitch Emote Tracker. April 29, 2019.
  36. JackBoxOfficial. Twitch stream chat (screenshot). Twitch. November 15, 2021.
  37. JackBoxOfficial. Twitch stream chat (screenshot). Twitch. November 15, 2021.
  38. Dick Sittig: Out of the Box. Directors Guild of America.
  39. Bell, Diane. 'Jack,' of Jack in the Box, pops the "B" news. San Diego Union-Tribune. October 6, 2016.
  40. Morris, Joan. Joan's World: Who's inside the Jack in the Box head? East Bay Times. February 27, 2009.
  41. Anatomorphex. Jack in the box.