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Jack Box, Jr. is Jack and Cricket Box's son.

He was introduced in a 1996 commercial playing pee-wee football with an oversized helmet, but his face was not seen until later that year in a campaign commercial for his father's unsuccessful bid for the presidency. He typically wears a ballcap with the letter S on it, though other times he's been seen wearing a propeller cap.

During a school performance, he expressed his wish to become a veterinarian (which he confused with "vegetarian").

He came up with the Jumbaco idea, but his father was unable to convince the board to green light it.

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