Jack's Munchie Meal

A promotion for Jack in the Box's $6 Jack's Munchie Meal.

Jack's Late Night Munchie Meal is a packaged meal for $6 & $5 sold primarily between 9 p.m. and 5 a.m., when "things at Jack in the Box get a little twisted." After some testing in 2012, it officially launched in September 2013.

The marketing campaign surrounding Jack's Munchie Meal has been accused of targeting stoners, as "having the munchies" is a common affliction associated with drug use. The website GrubGrade quipped that it's "a meal for the drunkards, the stoners, the man with glassy eyes and shaking palms."

Officially, Jack in the Box maintains that it is "targeted at folks looking for indulgent treats," including late shift workers (deemed "the other nine-to-fivers") and "Millenials who get the munchies at odd hours."

The supposed late-night exclusivity of Jack's Munchie Meal is something of a reversal of previous ad campaigns, such as the bus accident saga, which emphasized that Jack's full menu is available any time of day. According to one Twitter user, Jack's Munchie Meals are available during the day for $2 extra.

In 2014, Jack's Munchie Peel was introduced where you peel the sticker off and play it.

In 2023, the "exclusive" Munchie Meal entrees were discontinued and replaced with other Jack in the Box sandwiches.

Food

Originally, Jack's Late Night Munchie Meals came with two tacos, "Halfsie fries" (half French Fries, half Seasoned Curly Fries), a 20 oz. drink, and one of four entrees. As of 2023, it consists of one of four entrees, two sides, and a drink.

Entrees

• Stacked Grilled Cheese Burger (launched 2013, discontinued 2023)
• Sriracha Curly Fry Burger (launched 2016, discontinued 2023)
• Spicy Nacho Chicken Sandwich (launched 2015, discontinued 2023)
• Chick-n-Tater Melt (launched 2014, discontinued 2023)
• Loaded Chicken Nuggets (launched 2013, discontinued 2015)
• Brunch Burger (launched 2013, discontinued 2014)
• Exploding Cheesy Chicken Sandwich (launched 2013, discontinued 2014)
• Hella-Peño Burger (tested 2013 for a limited time, launched 2014 and discontinued 2016)
• Burger Dippers (2018 unsuccessful test item)
• Ultimate Cheeseburger (added 2023)
• Jack's Spicy Chicken (added 2023)
• Cluck Sandwich (added 2023)
• Double Jack (added 2023)
• Jr. Jumbo Jack (added and discontinued 2018)
• Chicken Sandwich (added and discontinued 2018)
• Breakfast Jack (added and discontinued 2018)
• Hash Jack (added and discontinued 2018)

Sides

• Two Tacos
• Onion rings
• Halfsie Fries
• Medium Curly Fries
• Medium French Fries
• Any drink
• Mini Churros

Snoop's Munchie Meal

In June 2023, Jack in the Box introduced Snoop’s Munchie Meal, a limited-time celebrity meal created in collaboration with Snoop Dogg, to celebrate the 10 year anniversary of the original Munchie Meal. It featured the following items:

• Spicy Sauced and Loaded Chicken Sandwich
• Classic Taco
• Medium Curly Fries
• Baked brownie
• Sprite

Packaging

The packaging of Jack's Munchie Meal is decorated with doodles of UFOs, Jack Box, a Taco Cat, wolves, stars, a dead condiment packet, and a popsicle. The inside flap features games like "Spin the Taco" and "Napkingami."

Advertising

Commercials featuring a puppet version of Jack began airing in 2013:

• Clock (2013)
• Fly (2013)
• So Much Stuff (2013)
• Would You Rather? (2014)
• Freak Out (2014)
• Banana (2014)

Gallery

The four entrees, with a "Spin The Taco" game on the inside flap.

Napkingami.

Spin the Taco

"Make a late night foody call."

Graffiti advertisement.

In popular culture

• A 2020 episode of The Simpsons features a Krusty Burger commercial where Krusty the Clown promotes "Krusty's Munchie Mouthfuls."