The marketing campaign surrounding Jack's Munchie Meal has been accused of targeting stoners, as "having the munchies" is a common affliction associated with drug use. The website GrubGrade quipped that it's "a meal for the drunkards, the stoners, the man with glassy eyes and shaking palms."
Officially, Jack in the Box maintains that it is "targeted at folks looking for indulgent treats," including late shift workers (deemed "the other nine-to-fivers") and "Millenials who get the munchies at odd hours."
The supposed late-night exclusivity of Jack's Munchie Meal is something of a reversal of previous ad campaigns, such as the bus accident saga, which emphasized that Jack's full menu is available any time of day. According to one Twitter user, Jack's Munchie Meals are available during the day for $2 extra.
FoodEditFrench Fries, half Seasoned Curly Fries), a 20 oz. drink, and one of five entrees:
- Stacked Grilled Cheese Burger
- Sriracha Curly Fry Burger
- Spicy Nacho Chicken Sandwich
- Chick-n-Tater Melt
- Loaded Chicken Nuggets (No longer an option)
- The Brunch Burger (No longer an option)
- Exploding Cheesy Chicken Sandwich (Discontinued 2014)
The packaging of Jack's Munchie Meal is decorated with doodles of UFOs, Jack Box, a Taco Cat, wolves, stars, a dead condiment packet, and a popsicle. The inside flap features games like "Spin the Taco" and "Napkingami." 
Commercials featuring a puppet version of Jack began airing in 2013:
- ↑ 1.0 1.1 1.2 Jack in the Box® Introduces New Late Night Menu with Jack’s Munchie Meal™
- ↑ Jack’s Munchie Meal from Jack in the Box. GrubGrade.
- ↑ is Jack in the Box Targeting Stoners With Their Munchies Meal Campaign? RYOT News.
- ↑ First Impressions of Jack’s Munchie Meal from Jack in the Box. GrubGrade.
- ↑ Late-night munchies go wild at Jack in the Box. USA Today.
- ↑ https://twitter.com/PonyRoy/status/526816659089391616
- ↑ Jack in the Box Jack’s Munchie Meal Exploding Cheesy Chicken (and Jack Ca$h Card Giveaway!). Junk Food Betty.