Jack is the mascot of Jack in the Box. He has had several incarnations over the years.
Incarnations[]
- The original version of Jack, created in 1951 to ease customers into the then-novel concept of a drive-thru.
- Jack the Clown - The 1970s version of the character and leader of the Jack in the Box Bunch.
- Jack Box - The current version of the character, reimagined in 1994 as a no-nonsense businessman.
Gallery[]
An early version of Jack atop the first Jack in the Box
An early drive thru menu featuring Jack
The drive-thru menu from another angle. Jack in the Box used this "jack in the box" metaphor to ease customers into using the drive-thru system.
A woman kissing Jack
Jack the Clown, the 1970s version of the character
Jack Box, the current version of the character