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Cricket Box is Jack Box's wife. Together they have two children, Jack Jr. and an unnamed daughter.

The couple met in Oakland, CA in 1989 during a Meat Riot concert.[1]

In 2016, Cricket became pregnant with the couple's second child and her subsequent cravings spurred Jack to launch the "Brunchfast" campaign.[2] Although there was a baby shower held,[3] the only mention of a second child is a November 2018 tweet indicating a daughter.[4]

A young Jack in the Box employee once expressed his desire to "win a night with her" while observing a poster for the "Win Jack's Stuff" contest.[5]

Appearances[]

Gallery[]

Behind the scenes[]

Cricket has been portrayed by several actresses, including Laura Dunn[6] and Gillian Vigman.[7]

The character's first appearance was likely intended to be Phone Call, but it is unknown if that commercial ever actually aired. In that commercial, she is depicted as a redhead and implied to have a professional career, signified by her business attire. Later depictions would portray her as blonde, and the professional aspect of her character was dropped.

Her official debut was in Election Ad, which aired in July 1998.[8][9]

Although occasionally referenced, Cricket has not made an appearance in Jack in the Box advertising since 2016.

References[]

  1. Hot Mess (2013)
  2. Cricket's Cravings (2016)
  3. 'Jack,' of Jack in the Box, pops the "B" news. The San Diego Union-Tribune. (October 6, 2016)
  4. I always say to my daughter "It's not how many times you fall it's how many times you take advantage of reasonable delivery prices once you're on the ground." - Jack Box on Twitter. November 27, 2018.
  5. Poster. Jack in the Box commercial. Directed by Rick Sittig, Kowloon Wholesale Seafood Co., 2004.
  6. Bio « Laura Dunn
  7. Who is that hot ad girl?
  8. Gellene, Denise. "Campaign Spoof Wins for Pitch With Appeal." Los Angeles Times. July 30, 1998.
  9. "Wife Debuts in Newest Ad, Confirming Rabid Rumors of His Wedded State." Jack in the Box. July 27, 1998.
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