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Cheesy Macaroni Bites

Cheesy Macaroni Bites were a short-lived menu item at Jack in the Box. They consisted of battered, deep fried triangles filled with macaroni and cheese.

Advertising[]

An infamous commercial was released advertising the product, which advertised the product as a great "on the go" menu item for people driving and eating at the same time.

In the commercial, two men are seen getting into horrific car accidents due to being distracted from spilled ingredients from messy food from eating and driving at the same time (the first one flies his car into the ocean from eating a hot dog and the second one, eating a hamburger, crashes his trailer truck into an oil tank, causing an explosion). After these, a frustrated Jack shows up on screen and tells the audience about their new Cheesy Macaroni Bites, letting them know how great it is for people on the go.

The last scene of the commercial shows the captain (Ivan Allen) of a mock Star Trek starship, ordering that the ship be put into warp speed. Seconds later, he spills some of his sandwich into his lap, and the rocket immediately self-destructs.

This commercial was later re-made with Spicy Chicken Bites in place of the Cheesy Macaroni Bites.

Jack_in_the_Box_Cheesy_Macaroni_Bites_-_Crashes_Commercial_2006

Jack in the Box Cheesy Macaroni Bites - Crashes Commercial 2006


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