CKE Restaurants Holdings, Inc., is the parent company of the Carl's Jr., Hardee's, Green Burrito, and Red Burrito restaurants, which are competitors to Jack in the Box and Jack in the Box subsidiary Qdoba Mexican Grill.
The company's headquarters are located in Carpinteria, California. As of March 2016, CKE has a total of 3,664 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories. It is a privately-held company.
Relationship with Jack in the BoxEdit
- In 2007, CKE Restaurants sued Jack in the Box over a couple commercials for sirloin burgers which made the false implication that angus beef is derived from a cow's anus. The case, CKE Restaurant v. Jack in the Box, Inc., was eventually settled and dismissed, but the terms of the settlement were not publicly disclosed.
- In 2017, Carl's Jr. and Hardee's launched an advertising campaign based around the company's fictional founder, Carl Hardee, Sr. returning to the role of CEO after years of mismanagement by his immature, sex-obsessed son. The concept of a fictional larger-than-life founder of a hamburger fast food restaurant returning as CEO after an extended absence to set things right, who has a son named after him with questionable business ideas, is suspiciously similar to the Jack Box canon.
- CKE's chief marketing officer was Brad Haley, who had formerly worked at Jack in the Box as corporate VP of marketing communications and had a character named after him.
- John J. Dunion, Chief Supply Chain Officer of CKE Restaurants, had also previously worked at Jack in the Box.
- ↑ CKE Restaurants sues Jack in the Box over beef ads. Reuters. May 25, 2007.
- ↑ Trump labor nominee's company sued rival for implying its burgers came from cow's anus. CNNMoney. February 3, 2017.
- ↑ CKE vet Brad Haley hops over to IHOP for CMO role. Campaign US. August 8, 2017.
- ↑ Management Team. CKE Restaurants.
|This page uses Creative Commons Licensed content from Wikipedia (view authors).|