Jack in the Box Wiki

Barbara is Jack Box's executive assistant.[1] After Jack was hit by a bus, she stayed by his bedside for days at a time[2] and became the "official updater"[3] of his social media accounts to keep fans apprised of his condition.[4]

Barbara is strongly devoted to Jack, to an obsessive degree. During his coma, she pledged to "be by his bedside, ready to perform in anyway that he may want me."[5] It is implied she may have a romantic interest in Jack and harbors jealous resentment towards his wife, Cricket: in one video, she snidely notes she's been with Jack longer.[6] However, she publicly denies any animosity, stating Cricket "is a lovely, lovely woman who I have absolutely nothing against at all, no matter what anyone says."[7]

Barbara has an adversarial relationship with Phil, Jack's number two, whom she derided as "so dense"[8] and a "total zero."[9] Phil described her as "too smart to be of any value to me."[1] Nevertheless, after he revealed his plans to change the company name to "Phil in the Box," Barbara valiantly tried to save him from being strangled by Jack.[10]

After Jack woke up from his coma, Barbara was given a raise.[11]

She owns one cat,[12] sees a therapist,[13] and has a crush on Hugh Jackman.[14] Her hobbies include making scrapbooks.[15]


Notes and background[]

  • Barbara claims to have been working for Jack for over 17 years.[6] At the time, Jack had only been CEO of Jack in the Box for about 14 years.


  1. 1.0 1.1 "She's too..."
  2. Facebook post. (February 25, 2009)
  3. Facebook post. (March 8, 2009)
  5. "In whatever way he needs me"
  6. 6.0 6.1 Assistant...Wife?
  7. Facebook post. (February 6, 2009)
  8. Carrying Out Jack's Mission
  9. Facebook post. (February 22, 2009)
  10. Jack's Back
  11. Facebook post. (March 7, 2009)
  12. Facebook post. (February 15, 2009)
  13. Facebook post. (February 12, 2009)
  14. Facebook post. (February 22, 2009)
  15. Facebook post. (February 10, 2009)